Children + television
Access to media outlets = increases kids' exposure to positive and negative tv content
Vast numbers for profit channels, including many targeted towards young children supported by advertiser's fees
Children as consumers
Young people are the consumer market, children are the target audience for toys, holidays, food and drinks
Pine and Nash found that kids who watch more adverts request more toys from their parents
Stereotyping in adverts
Stereotype = a fixed impression that we have about an individual, can be negative or positive
Cultural stories about gender are shared and exaggerated through the advertising of kids' toys
Limiting gender roles within advertising limits kids' ideas about how they play and what they play with
This may limit the roles that they'll try to do as adults, Smith found.