Social psychology - How thoughts, feelings and behaviours are influenced by actual, imagined or real presence of others and environment. Social cognition - The process in which we store and apply information about others and social situations, e.g. stereotyping, helping, prejudice and aggression. Assumption of social area - That others and our environment a major influences on human behaviour, thoughts and emotions. Implication of social area - If we want someone to behave in a certain way, we should place them somewhere where they can witness others behaving in that way.