- Informed consent = p's have knowledge of the study and they can decide if they want to take part
- Right to withdraw = p's know they can remove themselves and their data from the study at any point
- confidentiality = p's results/information is kept private
- protection of p = no physical or psychological harm
- debrief = full explanation of aims and consequences should be given to p after study
- deception = p's shouldn't be deceived about aim or procedure